Fundamentals of business marketing education a guide for university-level faculty and policymakers /

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Detalles Bibliográficos
Outros autores: Lichtenthal, David
Formato: Electrónico eBook
Idioma:inglés
Publicado: New York : Best Business Books, c2004.
Materias:
Acceso en liña:Available in Business Source Ultimate.
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Descripción
descrición da copia:"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 5(1/2) (1998): 1-164 and 9(4) (2002): 27-126, published by the Haworth Press, Inc."
Bibliografía:Includes bibliographical references and index.
ISBN:9780789033154 (online)
9781000112047 (online)
9781000156850 (online)
9781003063698 (online)