Ижил төстэй зүйлс: Designing B2B brands :
- Connective branding : building brand equity in a demanding world /
- Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
- The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
- The brand gym a practical workout to gain and retain brand leadership /
- A master class in brand planning : the timeless works of Stephen King /
- Retail marketing and branding : a definitive guide to maximizing ROI /
Сэдэв: Branding (Marketing)
- A master class in brand planning : the timeless works of Stephen King /
- Connective branding : building brand equity in a demanding world /
- Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
- Sharepoint 2013 : branding and user interface design /
- Retail marketing and branding : a definitive guide to maximizing ROI /
- Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
Сэдэв: Brand name products
- A master class in brand planning : the timeless works of Stephen King /
- Connective branding : building brand equity in a demanding world /
- Brands laid bare using market research for evidence-based brand management /
- The brand gym a practical workout to gain and retain brand leadership /
- Onomastics in contemporary public space /
- The road to luxury : the evolution, markets and strategies of luxury brand management /