Brand relevance : making competitors irrelevant /

"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of br...

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Detalles Bibliográficos

Autor principal:	Aaker, David A.
Formato:	Electrónico eBook
Lenguaje:	inglés
Publicado:	San Francisco, Calif. : Jossey-Bass, [2011]
Edición:	1st ed.
Colección:	Jossey-Bass business & management series.
Materias:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Acceso en línea:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179545 Ver en el OPAC
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