ONLINE MAGAZINES : Strand and deliver; Buy a magazine - or choose the online option? If the number of titles is anything to go by, online is now in serious competition with book shops as the place to browse. Patricia Moore reports.

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Bibliographische Detailangaben
Veröffentlicht in:	AdMedia (Sep 2006), p. 34
1. Verfasser:	Moore, Patricia
Veröffentlicht:	Mediaweb Ltd.
Schlagworte:	New Zealand Magazines Trends Print advertising Publishing industry Audiences Publications Publishing Electronic periodicals Websites
Online-Zugang:	Citation/Abstract Full Text
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Abstract:	After 9/11, things changed and in publishing Lucire print, [Jack Yan] was looking for more advertising. However he wasn't expecting much crossover. "Ninety-five percent of our audience is from outside NZ. We have L'Oreal, Chevrolet, Sony and Gillette on the web, but these are booked from the US. NZ was untouched as far as we were concerned."
ISSN:	0112-6997 1179-870X
Quelle:	ABI/INFORM Trade & Industry