The advertising communication effectiveness of using netizen language code-switching in Facebook ads

Guardat en:

Dades bibliogràfiques
Publicat a:	Internet Research vol. 31, no. 5 (2021), p. 1940-1962
Autor principal:	Ying-Feng, Kuo
Altres autors:	Jian-Ren Hou, Yun-Hsi Hsieh
Publicat:	Emerald Group Publishing Limited
Matèries:	Meta Platforms Inc Facebook Inc Language Brand image Marketing Images Internet Advertising Social networks Communication Bilingualism Imagery Research subjects Experiments Online advertising Advertisements Organizational effectiveness Computer mediated communication Social media Variance analysis Code switching Brands Mass media Effectiveness Literature Reviews Language Usage Control Groups Communication (Thought Transfer) Language Variation
Accés en línia:	Citation/Abstract Full Text Full Text - PDF
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!