The advertising communication effectiveness of using netizen language code-switching in Facebook ads

Guardado en:

Detalles Bibliográficos
Publicado en:	Internet Research vol. 31, no. 5 (2021), p. 1940-1962
Autor principal:	Ying-Feng, Kuo
Otros Autores:	Jian-Ren Hou, Yun-Hsi Hsieh
Publicado:	Emerald Group Publishing Limited
Materias:	Meta Platforms Inc Facebook Inc Language Brand image Marketing Images Internet Advertising Social networks Communication Bilingualism Imagery Research subjects Experiments Online advertising Advertisements Organizational effectiveness Computer mediated communication Social media Variance analysis Code switching Brands Mass media Effectiveness Literature Reviews Language Usage Control Groups Communication (Thought Transfer) Language Variation
Acceso en línea:	Citation/Abstract Full Text Full Text - PDF
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Sea el primero en dejar un comentario!