The advertising communication effectiveness of using netizen language code-switching in Facebook ads

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Bibliografski detalji
Izdano u:	Internet Research vol. 31, no. 5 (2021), p. 1940-1962
Glavni autor:	Ying-Feng, Kuo
Daljnji autori:	Jian-Ren Hou, Yun-Hsi Hsieh
Izdano:	Emerald Group Publishing Limited
Teme:	Meta Platforms Inc Facebook Inc Language Brand image Marketing Images Internet Advertising Social networks Communication Bilingualism Imagery Research subjects Experiments Online advertising Advertisements Organizational effectiveness Computer mediated communication Social media Variance analysis Code switching Brands Mass media Effectiveness Literature Reviews Language Usage Control Groups Communication (Thought Transfer) Language Variation
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