ONLINE MARKETING COMMUNICATION AS A KEY TOOL TO CAPTURE THE ATTENTION OF GENERATION Z

Guardado en:

Bibliografiske detaljer
Udgivet i:	Ekonomicko-Manazerske Spektrum vol. 16, no. 2 (2022), p. 81
Hovedforfatter:	Sujanska, Lucia
Andre forfattere:	Nadanyiova, Margareta
Udgivet:	University of Zilina Faculty of Operation and Economics of Transport and Communications, Department of Economics
Fag:	Databases Internet Competitive advantage Generation Z Audiences Communication Induction Social networks Deduction Questionnaires Mass media Online advertising Electronic publishing Consumers Comparative analysis Social media Cost reduction Digital marketing Optimization Polls & surveys Customers Marketing Research Data processing Attention User behavior Statistical methods Value added Interpersonal communication Competition Statistics Comparative advantage
Online adgang:	Citation/Abstract Full Text Full Text - PDF
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Vær først til at give en kommentarø!