ONLINE MARKETING COMMUNICATION AS A KEY TOOL TO CAPTURE THE ATTENTION OF GENERATION Z

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Foilsithe in:	Ekonomicko-Manazerske Spektrum vol. 16, no. 2 (2022), p. 81
Príomhchruthaitheoir:	Sujanska, Lucia
Rannpháirtithe:	Nadanyiova, Margareta
Foilsithe / Cruthaithe:	University of Zilina Faculty of Operation and Economics of Transport and Communications, Department of Economics
Ábhair:	Databases Internet Competitive advantage Generation Z Audiences Communication Induction Social networks Deduction Questionnaires Mass media Online advertising Electronic publishing Consumers Comparative analysis Social media Cost reduction Digital marketing Optimization Polls & surveys Customers Marketing Research Data processing Attention User behavior Statistical methods Value added Interpersonal communication Competition Statistics Comparative advantage
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