From Publicly Available Data to Business Decisions

Guardado en:

Bibliografiske detaljer
Udgivet i:	PQDT - Global (2019)
Hovedforfatter:	Schweigert, Jonas
Udgivet:	ProQuest Dissertations & Theses
Fag:	Online transaction processing User behavior Infrastructure Power Business intelligence Decision making Supermarkets Social networks Art galleries & museums Value chain Venue Customers Tourism Visualization Data warehouses Business metrics Civil engineering Economics Web studies Museum studies Recreation Statistics
Online adgang:	Citation/Abstract Full Text - PDF
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Beskrivelse
Resumen:	This study describes the basics of business intelligence, before it explains its standard framework. Subsequently, the paper outlines how Google Maps data can be exploited to create a dashboard in Power BI. Thereby, it applies a modified framework to a case study about venues (businesses, transportation infrastructure, and tourist attractions) in Lisbon, Portugal. Five different analysis are carried out: general KPIs, their correlation, an investigation about popular time as well as heat map and location analysis. This work concludes, that businesses and organizations of all kinds can use this information to identify trends and customer behavior to make data-driven decisions.
ISBN:	9798382359403
Fuente:	ProQuest Dissertations & Theses Global