Why do consumers resist digital innovations? An innovation resistance theory perspective

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Опубликовано в::	International Journal of Emerging Markets vol. 19, no. 11 (2024), p. 4327-4342
Главный автор:	Talwar, Manish
Другие авторы:	Corazza, Laura, Bodhi, Rahul, Malibari, Areej
Опубликовано:	Emerald Group Publishing Limited
Предметы:	India Innovations Barriers Technological change Resistance Consumers Conceptual models Neural networks Social networks Computer platforms Insurance Demography Digital marketing Value Economic development Resting Distribution channels Insurance policies Distribution costs Normality Purchasing Insurance industry Consumer goods Life insurance Traditions
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