Why do consumers resist digital innovations? An innovation resistance theory perspective

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Publié dans:	International Journal of Emerging Markets vol. 19, no. 11 (2024), p. 4327-4342
Auteur principal:	Talwar, Manish
Autres auteurs:	Corazza, Laura, Bodhi, Rahul, Malibari, Areej
Publié:	Emerald Group Publishing Limited
Sujets:	India Innovations Barriers Technological change Resistance Consumers Conceptual models Neural networks Social networks Computer platforms Insurance Demography Digital marketing Value Economic development Resting Distribution channels Insurance policies Distribution costs Normality Purchasing Insurance industry Consumer goods Life insurance Traditions
Accès en ligne:	Citation/Abstract Full Text Full Text - PDF
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