Why do consumers resist digital innovations? An innovation resistance theory perspective

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Detalles Bibliográficos
Publicado en:	International Journal of Emerging Markets vol. 19, no. 11 (2024), p. 4327-4342
Autor principal:	Talwar, Manish
Otros Autores:	Corazza, Laura, Bodhi, Rahul, Malibari, Areej
Publicado:	Emerald Group Publishing Limited
Materias:	India Innovations Barriers Technological change Resistance Consumers Conceptual models Neural networks Social networks Computer platforms Insurance Demography Digital marketing Value Economic development Resting Distribution channels Insurance policies Distribution costs Normality Purchasing Insurance industry Consumer goods Life insurance Traditions
Acceso en línea:	Citation/Abstract Full Text Full Text - PDF
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