Multi-level emotion propagation in natural disaster events: diverse leadership of super-spreaders in different levels of hierarchy

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Detaylı Bibliyografya
Yayımlandı:	Online Information Review vol. 49, no. 1 (2025), p. 116-135
Yazar:	Zhang, Yaming
Diğer Yazarlar:	Wang, Na, Koura Yaya Hamadou, Su, Yanyuan, Guo, Xiaoyu, Song, Wenjie
Baskı/Yayın Bilgisi:	Emerald Group Publishing Limited
Konular:	Classification Mass media Audiences Spreaders Social network analysis Communication theory Social networks Leadership Propagation modes Empirical analysis Network analysis Emotions Propagation Social interaction Information dissemination Information seeking behavior Natural disasters Literature reviews Rainstorms Information sources Social media Hierarchies Peer review Disasters Information Peers Decision making Diffusion Staff Meetings Opinions Social Behavior Predominantly White Institutions Mass Media Use Interpersonal Relationship Computer Mediated Communication Social Cognition Information Transfer Interpersonal Communication Sharing Behavior Cognitive Psychology
Online Erişim:	Citation/Abstract Full Text Full Text - PDF
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Diğer Bilgiler
Özet:	PurposeIn social media, crisis information susceptible of generating different emotions could be spread at exponential pace via multilevel super-spreaders. This study aims to interpret the multi-level emotion propagation in natural disaster events by analyzing information diffusion capacity and emotional guiding ability of super-spreaders in different levels of hierarchy.Design/methodology/approachWe collected 47,042 original microblogs and 120,697 forwarding data on Weibo about the “7.20 Henan Rainstorm” event for empirical analysis. Emotion analysis and emotion network analysis were used to screen emotional information and identify super-spreaders. The number of followers is considered as the basis for classifying super-spreaders into five levels.FindingsOfficial media and ordinary users can become the super-spreaders with different advantages, creating a new emotion propagation environment. The number of followers becomes a valid basis for classifying the hierarchy levels of super-spreaders. The higher the level of users, the easier they are to become super-spreaders. And there is a strong correlation between the hierarchy level of super-spreaders and their role in emotion propagation.Originality/valueThis study has important significance for understanding the mode of social emotion propagation and making decisions in maintaining social harmony.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2024-0192.
ISSN:	1468-4527 1468-4535 0309-314X 1353-2642
DOI:	10.1108/OIR-03-2024-0192
Kaynak:	ABI/INFORM Global