Impact of livestream selling on suppliers’ operational performance: an empirical study on an online retailer

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Bibliographic Details
Published in:	International Journal of Physical Distribution & Logistics Management vol. 55, no. 1 (2025), p. 68-93
Main Author:	Li, Xin
Other Authors:	Pu, Tianlong, Qi, Yinan
Published:	Emerald Group Publishing Limited
Subjects:	China Retail stores Consumer behavior Lead time Consumers Purchasing Impulse buying Chat rooms Telemarketing Decision making Supply chains Shopping Electronic commerce Empirical analysis Suppliers Inventory Order processing
Online Access:	Citation/Abstract Full Text Full Text - PDF
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