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Impact of livestream selling on suppliers’ operational performance: an empirical study on an online retailer

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Pubblicato in:International Journal of Physical Distribution & Logistics Management vol. 55, no. 1 (2025), p. 68-93
Autore principale: Li, Xin
Altri autori: Pu, Tianlong, Qi, Yinan
Pubblicazione:
Emerald Group Publishing Limited
Soggetti:
China
Retail stores
Consumer behavior
Lead time
Consumers
Purchasing
Impulse buying
Chat rooms
Telemarketing
Decision making
Supply chains
Shopping
Electronic commerce
Empirical analysis
Suppliers
Inventory
Order processing
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