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Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections

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Vydáno v:Journalism and Media vol. 6, no. 1 (2025), p. 42
Hlavní autor: Ana Velasco Molpeceres
Další autoři: Miranda-Galbe, Jorge, María Prieto Muñiz
Vydáno:
MDPI AG
Témata:
European Parliament European Union
Public opinion
Polarization
Audiences
Credibility
Communication
Content analysis
Politics
Debates
Euroscepticism
Narratives
Social networks
Mobilization
Democracy
Voters
Parliaments
Communication strategies
Rhetoric
Transformation
Artificial intelligence
Legislatures
Political communication
Comparative analysis
Computer platforms
Video recordings
Multimedia
False information
Algorithms
Political systems
Populism
Digital technology
Elections
Political polarization
Economic development
Discourse strategies
Computer mediated communication
Institutional discourse
English language
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Abstrakt:In an era marked by digital transformation and political polarization, the European Union faces significant challenges in maintaining effective communication and public trust. This study examines the European Parliament’s use of Threads and X (formerly Twitter) during the 2024 European Parliament elections, analyzing the types of content published, multimedia resources employed, and engagement generated on both platforms. Using a quantitative content analysis of 171 posts from the official English-language accounts, this research identifies key differences in communication strategies across platforms. Findings reveal that X prioritizes video content, mentions, and reposts, fostering higher user engagement, whereas Threads leans toward infographics and a more informative approach. The study highlights the fragmented nature of digital political communication and underscores the necessity for the European Parliament to adapt its strategies to the dynamics of each platform. These insights contribute to a broader understanding of institutional communication in an evolving digital ecosystem and its implications for electoral mobilization and public discourse.
ISSN:2673-5172
DOI:10.3390/journalmedia6010042
Zdroj:Social Science Database