Balancing Affective Engagement and Cognitive Load in Generative-AI-Based Learning: Empathy, Immersion, and Emotional Design in Design Education

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發表在:Education Sciences vol. 15, no. 11 (2025), p. 1478-1496
主要作者: Lee, Wonsub
其他作者: Chang Sungbok, Suh Jungho
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MDPI AG
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045 2 |b d20250101  |b d20251231 
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100 1 |a Lee, Wonsub  |u Department of Design and Arts Management, College of Design and Arts, Hongik University, Seoul 04066, Republic of Korea; dldnjstjq87@hongik.ac.kr 
245 1 |a Balancing Affective Engagement and Cognitive Load in Generative-AI-Based Learning: Empathy, Immersion, and Emotional Design in Design Education 
260 |b MDPI AG  |c 2025 
513 |a Journal Article 
520 3 |a As higher education undergoes rapid transformation driven by Artificial Intelligence (AI), the integration of Generative AI (GenAI) has become essential for preparing future-ready creative professionals. In this context, design education plays a leading role in exploring how GenAI can enhance students’ experiential learning. This study empirically examined how three experience dimensions—Educational, Entertainment, and Aesthetic—shape Empathy, Immersion, Satisfaction, and Learning Outcomes in a GenAI-based self-character workshop. A total of 185 design students participated, and the data were analyzed using Structural Equation Modeling (SEM). The results revealed that both Entertainment (β = 0.334, p < 0.001) and Aesthetic (β = 0.434, p < 0.001) experiences significantly and positively predicted Empathy and also increased Immersion (β = 0.215, p < 0.001; β = 0.154, p < 0.05). In contrast, Educational experience showed a non-significant or slightly negative effect. Furthermore, Empathy enhanced Immersion (β = 0.220, p < 0.01), Satisfaction (β = 0.173, p < 0.05), and Learning Outcomes (β = 0.305, p < 0.001). Immersion also improved Learning Outcomes (β = 0.253, p < 0.05) but slightly reduced short-term Satisfaction (β = −0.186, p < 0.05), indicating a cognitive-load trade-off between concentration and immediate enjoyment. These findings demonstrate that GenAI-based creative activities can effectively foster both emotional engagement and learning performance when instructional design minimizes unnecessary cognitive burden. The study contributes to understanding how emotionally meaningful and aesthetically engaging experiences can advance AI-integrated design education in the digital transformation era. 
653 |a Pedagogy 
653 |a Higher education 
653 |a Collaboration 
653 |a Cognitive load 
653 |a Learning activities 
653 |a Design education 
653 |a Chatbots 
653 |a Efficiency 
653 |a Motivation 
653 |a Perceptions 
653 |a Artificial intelligence 
653 |a Educational objectives 
653 |a Experiential learning 
653 |a Authorship 
653 |a Empathy 
653 |a Creativity 
653 |a Immersive learning 
653 |a Digital literacy 
653 |a Generative artificial intelligence 
653 |a Educational Benefits 
653 |a Educational Practices 
653 |a Influence of Technology 
653 |a Reflection 
653 |a Learning Processes 
653 |a Direct Instruction 
653 |a Learning Experience 
653 |a Literacy 
653 |a Instructional Materials 
653 |a Cooperative Learning 
653 |a Creative Activities 
653 |a Ethics 
653 |a Instructional Effectiveness 
653 |a Evaluative Thinking 
653 |a Outcomes of Education 
653 |a Educational Experience 
653 |a Cognitive Ability 
653 |a Learner Engagement 
700 1 |a Chang Sungbok  |u Department of Digital Media Design, College of Arts, Cheongju University, Cheongju 28496, Republic of Korea 
700 1 |a Suh Jungho  |u Department of Media Communication, College of Social Science, Gachon University, Seongnam 13120, Republic of Korea 
773 0 |t Education Sciences  |g vol. 15, no. 11 (2025), p. 1478-1496 
786 0 |d ProQuest  |t Education Database 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3275510490/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch 
856 4 0 |3 Full Text + Graphics  |u https://www.proquest.com/docview/3275510490/fulltextwithgraphics/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch 
856 4 0 |3 Full Text - PDF  |u https://www.proquest.com/docview/3275510490/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch