Potentials and Barriers of Using Big Data in Austrian SMEs

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Vydáno v:	Central European Conference on Information and Intelligent Systems (2025), p. 291-298
Hlavní autor:	Rath, Walter
Další autoři:	Jesenko, Berndt, Gerzic, Harris
Vydáno:	Faculty of Organization and Informatics Varazdin
Témata:	Austria Innovations Organizational change Small business Qualitative analysis Big Data Data integrity Predictive analytics Information literacy Decision making Small & medium sized enterprises-SME Content analysis Business models Data processing Data analysis Research & development > R&D Strategic planning Efficiency
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Popis
Abstrakt:	This study explores the potentials and barriers of implementing Big Data in Austrian Small and Medium-sized Enterprises (SMEs). Based on expert interviews and qualitative content analysis, it reveals key opportunities such as improved efficiency, data-driven decision-making, and regulatory compliance. However, challenges remain in technological integration, financial resources, legal issues, and organizational change. The study offers practical recommendations and highlights the need for further research, contributing to a better understanding of Big Data as a strategic tool for strengthening SME competitiveness.
ISSN:	1847-2001 1848-2295
Zdroj:	Advanced Technologies & Aerospace Database