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Potentials and Barriers of Using Big Data in Austrian SMEs

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Publié dans:Central European Conference on Information and Intelligent Systems (2025), p. 291-298
Auteur principal: Rath, Walter
Autres auteurs: Jesenko, Berndt, Gerzic, Harris
Publié:
Faculty of Organization and Informatics Varazdin
Sujets:
Austria
Innovations
Organizational change
Small business
Qualitative analysis
Big Data
Data integrity
Predictive analytics
Information literacy
Decision making
Small & medium sized enterprises-SME
Content analysis
Business models
Data processing
Data analysis
Research & development > R&D
Strategic planning
Efficiency
Accès en ligne:Citation/Abstract
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Résumé:This study explores the potentials and barriers of implementing Big Data in Austrian Small and Medium-sized Enterprises (SMEs). Based on expert interviews and qualitative content analysis, it reveals key opportunities such as improved efficiency, data-driven decision-making, and regulatory compliance. However, challenges remain in technological integration, financial resources, legal issues, and organizational change. The study offers practical recommendations and highlights the need for further research, contributing to a better understanding of Big Data as a strategic tool for strengthening SME competitiveness.
ISSN:1847-2001
1848-2295
Source:Advanced Technologies & Aerospace Database