Qualitative consumer & marketing research /

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical...

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Autori principali:	Belk, Russell W. (Autore), Fischer, Eileen, 1959- (Autore), Kozinets, Robert V., 1964- (Autore)
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	London : SAGE, 2013.
Soggetti:	Marketing research. Consumers > Research. Qualitative research. Electronic books.
Accesso online:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/136009 Visualizza in OPAC
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