Three threats to brand relevance strategies that work /

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Hlavní autor:	Aaker, David
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	San Francisco : Jossey-Bass, 2013.
Vydání:	1st ed.
Edice:	Jossey-Bass short format series
Témata:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
On-line přístup:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179280 Zobrazit v on-line katalogu
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100	1		\|a Aaker, David.
245	1	0	\|a Three threats to brand relevance \|h [electronic resource] : \|b strategies that work / \|c David Aaker.
250			\|a 1st ed.
260			\|a San Francisco : \|b Jossey-Bass, \|c 2013.
300			\|a v, 43 p.
490	0		\|a Jossey-Bass short format series
504			\|a Includes bibliographical references.
588			\|a Description based on metadata supplied by the publisher and other sources.
590			\|a Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
650		0	\|a Brand name products.
650		0	\|a Branding (Marketing)
650		0	\|a Technological innovations.
655		4	\|a Electronic books.
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