A master class in brand planning : the timeless works of Stephen King /

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Detalles Bibliográficos
Autor principal:	King, Stephen, 1931-2006
Otros Autores:	Lannon, Judie, Baskin, Merry
Formato:	Electrónico eBook
Lenguaje:	inglés
Publicado:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, [2007]
Materias:	Branding (Marketing) > Management. New products. Brand name products. Advertising > Management. Marketing research. Electronic books.
Acceso en línea:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179836 Ver en el OPAC
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020			\|a 9780470725214 \|q (ebook)
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035			\|a (OCoLC)1228596967
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050		4	\|a HF5415.1255 \|b .K56 2007
082	0		\|a 658.8/27 \|2 22
100	1		\|a King, Stephen, \|d 1931-2006.
245	1	2	\|a A master class in brand planning : \|b the timeless works of Stephen King / \|c edited by Judie Lannon, Merry Baskin.
264		1	\|a Chichester, West Sussex, England ; \|a Hoboken, NJ : \|b John Wiley & Sons, \|c [2007]
264		4	\|c Ã2007
300			\|a xliii, 351 p. : \|b ill.
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
347			\|a data file \|2 rda
500			\|a A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
504			\|a Includes bibliographical references and index.
588			\|a Description based on metadata supplied by the publisher and other sources.
590			\|a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro.
650		0	\|a Branding (Marketing) \|x Management.
650		0	\|a New products.
650		0	\|a Brand name products.
650		0	\|a Advertising \|x Management.
650		0	\|a Marketing research.
655		4	\|a Electronic books.
700	1		\|a Lannon, Judie.
700	1		\|a Baskin, Merry.
797	2		\|a elibro, Corp.
856	4	0	\|u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179836