The brutal truth about Asian branding and how to break the vicious cycle /
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| Autor principal: | |
|---|---|
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Singapore :
Wiley,
2011.
|
| Assuntos: | |
| Acesso em linha: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179983 Ver en el OPAC |
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MARC
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| 007 | cr cn||||||||| | ||
| 008 | 250820s2011 si a sb 001 0 eng d | ||
| 010 | |z 2011380134 | ||
| 020 | |a 9780470826492 |q (ebook) | ||
| 035 | |a (OCoLC)711045287 | ||
| 040 | |a FINmELB |b eng |e rda |c FINmELB | ||
| 043 | |a a------ | ||
| 050 | 4 | |a HD69.B7 |b B24 2011 | |
| 082 | 0 | 4 | |a 658.827095 |2 22 |
| 100 | 1 | |a Baladi, Joseph. | |
| 245 | 1 | 4 | |a The brutal truth about Asian branding and how to break the vicious cycle / |c Joseph Baladi. |
| 264 | 1 | |a Singapore : |b Wiley, |c 2011. | |
| 300 | |a viii, 280 p. : |b ill. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro. | ||
| 650 | 0 | |a Brand name products |z Asia. | |
| 650 | 0 | |a Branding (Marketing) |z Asia. | |
| 655 | 4 | |a Electronic books. | |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179983 |