Good works : marketing and corporate initiatives that build a better world- and the bottom line /
"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just...
Guardado en:
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | , |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Hoboken, N.J. :
Wiley,
2012.
|
| Fag: | |
| Online adgang: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/180823 Ver en el OPAC |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|
Lignende værker: Good works :
- Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
- Managing the new customer relationship : strategies to engage the social customer and build lasting value /
- Marketing de relaciones : aproximación a las relaciones virtuales /
- The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
- The ethical consumer /
- B2B relationship marketing management in trade fair activity /