Good works : marketing and corporate initiatives that build a better world- and the bottom line /
"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just...
Сохранить в:
| Главный автор: | |
|---|---|
| Другие авторы: | , |
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
Hoboken, N.J. :
Wiley,
2012.
|
| Предметы: | |
| Online-ссылка: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/180823 Просмотр в OPAC |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ELB180823 | ||
| 003 | FINmELB | ||
| 005 | 20250820144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 250820s2012 njua sb 001 0 eng d | ||
| 010 | |z 2012007008 | ||
| 020 | |a 9781118228609 |q (ebook) | ||
| 035 | |a (OCoLC)767563954 | ||
| 040 | |a FINmELB |b eng |e rda |c FINmELB | ||
| 050 | 4 | |a HF5415 |b .K68 2012 | |
| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Good works : |b marketing and corporate initiatives that build a better world- and the bottom line / |c Philip Kotler, David Hessekiel, & Nancy R. Lee. |
| 264 | 1 | |a Hoboken, N.J. : |b Wiley, |c 2012. | |
| 300 | |a vi, 282 p. : |b ill. (some col.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Introduction -- pt. 2. Marketing driven initiatives : growing sales and engaging customers -- pt. 3. Corporate-driven initiatives : expressing and advancing your company's values and objectives -- pt. 4. Offense and defense -- pt. 5. For nonprofits and public sector agencies only. | |
| 520 | |a "Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"-- |c Provided by publisher. | ||
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro. | ||
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Relationship marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Hessekiel, David, |d 1960- | |
| 700 | 1 | |a Lee, Nancy, |d 1945- | |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/180823 |