Good works : marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just...

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書目詳細資料

主要作者:	Kotler, Philip
其他作者:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
格式:	電子 電子書
語言:	英语
出版:	Hoboken, N.J. : Wiley, 2012.
主題:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
在線閱讀:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/180823 Ver en el OPAC
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