Brainfluence : 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies...

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Detalles Bibliográficos

Autor principal:	Dooley, Roger, 1952-
Formato:	Electrónico eBook
Lenguaje:	inglés
Publicado:	Hoboken, N.J. : Wiley, [2012]
Materias:	Neuromarketing. Marketing > Psychological aspects. Advertising > Psychological aspects. Consumers > Psychology. Electronic books.
Acceso en línea:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/182854 Ver en el OPAC
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