Brainfluence : 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Dooley, Roger, 1952-
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hoboken, N.J. : Wiley, [2012]
Schlagworte:	Neuromarketing. Marketing > Psychological aspects. Advertising > Psychological aspects. Consumers > Psychology. Electronic books.
Online-Zugang:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/182854 Im OPAC anzeigen
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