Brainfluence : 100 ways to persuade and convince customers with neuromarketing /
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies...
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| Glavni autor: | |
|---|---|
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Hoboken, N.J. :
Wiley,
[2012]
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| Teme: | |
| Online pristup: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/182854 Prikaži u OPAC-u |
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Slični predmeti: Brainfluence :
- The buying brain secrets of selling to the subconscious mind /
- Neuromarketing cerebrando negocios y servicios /
- The human brand : how we relate to people, products, and companies /
- Decoded the science behind why we buy /
- The neuropyramid : foundations of neuromarketing /
- Neuromarketing y neuroeconomía /