Designing B2B brands : lessons from Deloitte and 182,000 brand managers /

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Bibliografske podrobnosti
Glavni avtor:	Martinez Onaindia, Carlos
Drugi avtorji:	Resnick, Brian, 1974-
Format:	Elektronski eKnjiga
Jezik:	angleščina
Izdano:	Hoboken, N.J. : Wiley, [2013]
Teme:	Branding (Marketing) > Management. Brand name products > Management. Corporate image. Logos (Symbols) > Design. Trademarks > Design. Electronic books.
Online dostop:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/186858 Ver en el OPAC
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100	1		\|a Martinez Onaindia, Carlos.
245	1	0	\|a Designing B2B brands : \|b lessons from Deloitte and 182,000 brand managers / \|c Carlos Martinez Onaindia & Brian Resnick.
264		1	\|a Hoboken, N.J. : \|b Wiley, \|c [2013]
264		4	\|c Ã2013
300			\|a xiii, 209 p. : \|b col. ill., col. ports.
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
347			\|a data file \|2 rda
500			\|a Includes index.
588			\|a Description based on metadata supplied by the publisher and other sources.
590			\|a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro.
650		0	\|a Branding (Marketing) \|x Management.
650		0	\|a Brand name products \|x Management.
650		0	\|a Corporate image.
650		0	\|a Logos (Symbols) \|x Design.
650		0	\|a Trademarks \|x Design.
655		4	\|a Electronic books.
700	1		\|a Resnick, Brian, \|d 1974-
797	2		\|a elibro, Corp.
856	4	0	\|u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/186858