Guide to business planning

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a b...

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Autor principal: Friend, Graham
Altres autors: Zehle, Stefan
Format: Electrònic eBook
Idioma:anglès
Publicat: London : The economist in association with Profile Books, c2004.
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Accés en línia:Available in Business Source Ultimate.
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