Guide to business planning

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a b...

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Detalles Bibliográficos
Autor principal: Friend, Graham
Otros Autores: Zehle, Stefan
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: London : The economist in association with Profile Books, c2004.
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Acceso en línea:Available in Business Source Ultimate.
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