Benzer Materyaller: Brands laid bare
- Connective branding : building brand equity in a demanding world /
- Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
- The brand gym a practical workout to gain and retain brand leadership /
- Brand relevance : making competitors irrelevant /
- Three threats to brand relevance strategies that work /
- The brutal truth about Asian branding and how to break the vicious cycle /
Konu (Topic): Brand name products
- A master class in brand planning : the timeless works of Stephen King /
- Connective branding : building brand equity in a demanding world /
- Brands laid bare using market research for evidence-based brand management /
- The brand gym a practical workout to gain and retain brand leadership /
- Onomastics in contemporary public space /
- The road to luxury : the evolution, markets and strategies of luxury brand management /
Konu (Topic): Marketing research.
- A master class in brand planning : the timeless works of Stephen King /
- Brands laid bare using market research for evidence-based brand management /
- Data-driven marketing the 15 metrics everyone in marketing should know /
- Big data marketing : engage your customers more effectively and drive value /
- Cases in marketing /
- Journal of the Market Research Society