Unlocking the Business Potential of Virtual Worlds

Bibliographic Details

Published in:	MIT Sloan Management Review vol. 52, no. 3 (Spring 2011), p. 14
Main Author:	Nevo, Saggi
Other Authors:	Nevo, Dorit, Carmel, Erran
Published:	Massachusetts Institute of Technology, Cambridge, MA
Subjects:	Virtual reality Computer & video games Employees Marketing management Polls & surveys Virtual communities Recreation Hypothesis testing Information storage Information technology
Online Access:	Citation/Abstract Full Text - PDF
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