Unlocking the Business Potential of Virtual Worlds

Bibliografski detalji

Izdano u:	MIT Sloan Management Review vol. 52, no. 3 (Spring 2011), p. 14
Glavni autor:	Nevo, Saggi
Daljnji autori:	Nevo, Dorit, Carmel, Erran
Izdano:	Massachusetts Institute of Technology, Cambridge, MA
Teme:	Virtual reality Computer & video games Employees Marketing management Polls & surveys Virtual communities Recreation Hypothesis testing Information storage Information technology
Online pristup:	Citation/Abstract Full Text - PDF
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