Unlocking the Business Potential of Virtual Worlds

Detalhes bibliográficos

Publicado no:	MIT Sloan Management Review vol. 52, no. 3 (Spring 2011), p. 14
Autor principal:	Nevo, Saggi
Outros Autores:	Nevo, Dorit, Carmel, Erran
Publicado em:	Massachusetts Institute of Technology, Cambridge, MA
Assuntos:	Virtual reality Computer & video games Employees Marketing management Polls & surveys Virtual communities Recreation Hypothesis testing Information storage Information technology
Acesso em linha:	Citation/Abstract Full Text - PDF
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