Three threats to brand relevance strategies that work /

Lignende værker

• Brand relevance : making competitors irrelevant /
  af: Aaker, David A.
  Udgivet: (2011)
• Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
  af: Taylor, David, 1964-
  Udgivet: (2004)
• Connective branding : building brand equity in a demanding world /
  af: Fisher-Buttinger, Claudia
  Udgivet: (2008)
• The brutal truth about Asian branding and how to break the vicious cycle /
  af: Baladi, Joseph
  Udgivet: (2011)
• The brand gym a practical workout to gain and retain brand leadership /
  af: Taylor, David, 1964-
  Udgivet: (2010)