Brand relevance : making competitors irrelevant /
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of br...
保存先:
| 第一著者: | |
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| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
San Francisco, Calif. :
Jossey-Bass,
[2011]
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| 版: | 1st ed. |
| シリーズ: | Jossey-Bass business & management series.
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| 主題: | |
| オンライン･アクセス: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179545 OPACで表示 |
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