Brand relevance : making competitors irrelevant /

"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of br...

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Dades bibliogràfiques

Autor principal:	Aaker, David A.
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	San Francisco, Calif. : Jossey-Bass, [2011]
Edició:	1st ed.
Col·lecció:	Jossey-Bass business & management series.
Matèries:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Accés en línia:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179545 Veure a l'OPAC
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