Connective branding : building brand equity in a demanding world /

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Xehetasun bibliografikoak
Egile nagusia:	Fisher-Buttinger, Claudia
Beste egile batzuk:	Vallaster, Christine, 1971-
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Hoboken, NJ : Wiley, [2008]
Gaiak:	Brand name products > Management. Brand name products > Valuation > Management. Branding (Marketing) Corporate image. Electronic books.
Sarrera elektronikoa:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179854 Ikusi katalogoan
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MARC


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020			\|a 9780470740873 \|q (ebook)
020			\|z 9780470512401 \|q (print)
035			\|a (OCoLC)1538594018
040			\|a FINmELB \|b eng \|e rda \|c FINmELB
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082	0		\|a 658.8/27 \|2 22
100	1		\|a Fisher-Buttinger, Claudia.
245	1	0	\|a Connective branding : \|b building brand equity in a demanding world / \|c Claudia Fisher-Buttinger and Christine Vallaster.
264		1	\|a Hoboken, NJ : \|b Wiley, \|c [2008]
264		4	\|c Ã2008
300			\|a xxi, 358 p. : \|b ill.
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
347			\|a data file \|2 rda
504			\|a Includes bibliographical references and index.
588			\|a Description based on metadata supplied by the publisher and other sources.
590			\|a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro.
650		0	\|a Brand name products \|x Management.
650		0	\|a Brand name products \|x Valuation \|x Management.
650		0	\|a Branding (Marketing)
650		0	\|a Corporate image.
655		4	\|a Electronic books.
700	1		\|a Vallaster, Christine, \|d 1971-
797	2		\|a elibro, Corp.
856	4	0	\|u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179854