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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /

Kaydedildi:
Yazar: Salinas, Gabriela
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, [2009]
Konular:
Branding (Marketing)
Brand name products.
Valuation.
Electronic books.
Online Erişim:https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179886
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006 m o d |
007 cr cn|||||||||
008 250820s2009 enkad sb 001 0 eng d
010 |z  2009004184 
020 |a 9780470745816  |q (ebook) 
020 |z 9780470740316  |q (print) 
035 |a (OCoLC)309835087 
040 |a FINmELB  |b eng  |e rda  |c FINmELB 
050 4 |a HF5415.1255  |b .S35 2009 
082 0 4 |a 657/.7  |2 22 
100 1 |a Salinas, Gabriela. 
245 1 4 |a The international brand valuation manual :  |b a complete overview and analysis of brand valuation techniques, methodologies and applications /  |c Gabriela Salinas. 
264 1 |a Chichester, West Sussex, England ;  |a Hoboken, N.J. :  |b Wiley,  |c [2009] 
264 4 |c Ã2009 
300 |a xxviii, 420 p. :  |b ill. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
504 |a Includes bibliographical references and index. 
588 |a Description based on metadata supplied by the publisher and other sources. 
590 |a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro. 
650 0 |a Branding (Marketing) 
650 0 |a Brand name products. 
650 0 |a Valuation. 
655 4 |a Electronic books. 
797 2 |a elibro, Corp. 
856 4 0 |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/179886 

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