Brainfluence : 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies...

ver descrição completa

Detalhes bibliográficos

Autor principal:	Dooley, Roger, 1952-
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Hoboken, N.J. : Wiley, [2012]
Assuntos:	Neuromarketing. Marketing > Psychological aspects. Advertising > Psychological aspects. Consumers > Psychology. Electronic books.
Acesso em linha:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/182854 Ver en el OPAC
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!