Retail marketing and branding : a definitive guide to maximizing ROI /
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| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Chichester, West Sussex :
Wiley,
2013.
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| Edição: | 2nd ed. |
| Assuntos: | |
| Acesso em linha: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/185462 Ver en el OPAC |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ELB185462 | ||
| 003 | FINmELB | ||
| 005 | 20250820144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 250820s2013 enkab s 001 0 eng d | ||
| 020 | |a 9781118489505 |q (ebook) | ||
| 035 | |a (OCoLC)806199782 | ||
| 040 | |a FINmELB |b eng |e rda |c FINmELB | ||
| 050 | 4 | |a HF5415.1255 |b .P47 2013 | |
| 100 | 1 | |a Perrey, Jesko. | |
| 245 | 1 | 0 | |a Retail marketing and branding : |b a definitive guide to maximizing ROI / |c Jesko Perrey and Dennis Spillecke. |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Chichester, West Sussex : |b Wiley, |c 2013. | |
| 300 | |a xxii, 374 p. : |b ill., maps. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 500 | |a "Perspectives on consumer industries & retail"--Cover. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. | |
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic resource. Santa Fe, Argentina: elibro, 2025. Available via the World Wide Web. Access may be limited to libraries affiliated with elibro. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Retail trade. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Spillecke, Dennis. | |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/185462 |