From Publicly Available Data to Business Decisions

Tallennettuna:

Bibliografiset tiedot
Julkaisussa:	PQDT - Global (2019)
Päätekijä:	Schweigert, Jonas
Julkaistu:	ProQuest Dissertations & Theses
Aiheet:	Online transaction processing User behavior Infrastructure Power Business intelligence Decision making Supermarkets Social networks Art galleries & museums Value chain Venue Customers Tourism Visualization Data warehouses Business metrics Civil engineering Economics Web studies Museum studies Recreation Statistics
Linkit:	Citation/Abstract Full Text - PDF
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Kuvaus
Abstrakti:	This study describes the basics of business intelligence, before it explains its standard framework. Subsequently, the paper outlines how Google Maps data can be exploited to create a dashboard in Power BI. Thereby, it applies a modified framework to a case study about venues (businesses, transportation infrastructure, and tourist attractions) in Lisbon, Portugal. Five different analysis are carried out: general KPIs, their correlation, an investigation about popular time as well as heat map and location analysis. This work concludes, that businesses and organizations of all kinds can use this information to identify trends and customer behavior to make data-driven decisions.
ISBN:	9798382359403
Lähde:	ProQuest Dissertations & Theses Global