From Publicly Available Data to Business Decisions

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Podrobná bibliografie
Vydáno v:	PQDT - Global (2019)
Hlavní autor:	Schweigert, Jonas
Vydáno:	ProQuest Dissertations & Theses
Témata:	Online transaction processing User behavior Infrastructure Power Business intelligence Decision making Supermarkets Social networks Art galleries & museums Value chain Venue Customers Tourism Visualization Data warehouses Business metrics Civil engineering Economics Web studies Museum studies Recreation Statistics
On-line přístup:	Citation/Abstract Full Text - PDF
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

Popis
Abstrakt:	This study describes the basics of business intelligence, before it explains its standard framework. Subsequently, the paper outlines how Google Maps data can be exploited to create a dashboard in Power BI. Thereby, it applies a modified framework to a case study about venues (businesses, transportation infrastructure, and tourist attractions) in Lisbon, Portugal. Five different analysis are carried out: general KPIs, their correlation, an investigation about popular time as well as heat map and location analysis. This work concludes, that businesses and organizations of all kinds can use this information to identify trends and customer behavior to make data-driven decisions.
ISBN:	9798382359403
Zdroj:	ProQuest Dissertations & Theses Global