From Publicly Available Data to Business Decisions

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Detalhes bibliográficos
Publicado no:	PQDT - Global (2019)
Autor principal:	Schweigert, Jonas
Publicado em:	ProQuest Dissertations & Theses
Assuntos:	Online transaction processing User behavior Infrastructure Power Business intelligence Decision making Supermarkets Social networks Art galleries & museums Value chain Venue Customers Tourism Visualization Data warehouses Business metrics Civil engineering Economics Web studies Museum studies Recreation Statistics
Acesso em linha:	Citation/Abstract Full Text - PDF
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Descrição
Resumo:	This study describes the basics of business intelligence, before it explains its standard framework. Subsequently, the paper outlines how Google Maps data can be exploited to create a dashboard in Power BI. Thereby, it applies a modified framework to a case study about venues (businesses, transportation infrastructure, and tourist attractions) in Lisbon, Portugal. Five different analysis are carried out: general KPIs, their correlation, an investigation about popular time as well as heat map and location analysis. This work concludes, that businesses and organizations of all kinds can use this information to identify trends and customer behavior to make data-driven decisions.
ISBN:	9798382359403
Fonte:	ProQuest Dissertations & Theses Global