Unlocking the Business Potential of Virtual Worlds

সংরক্ষণ করুন:

গ্রন্থ-পঞ্জীর বিবরন
প্রকাশিত:	MIT Sloan Management Review vol. 52, no. 3 (Spring 2011), p. 14
প্রধান লেখক:	Nevo, Saggi
অন্যান্য লেখক:	Nevo, Dorit, Carmel, Erran
প্রকাশিত:	Massachusetts Institute of Technology, Cambridge, MA
বিষয়গুলি:	Virtual reality Computer & video games Employees Marketing management Polls & surveys Virtual communities Recreation Hypothesis testing Information storage Information technology
অনলাইন ব্যবহার করুন:	Citation/Abstract Full Text - PDF
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বিবরন
সার সংক্ষেপ:	For businesses, virtual worlds - computer-simulated environments in which individuals interact with one another via avatars representing their digital selves - offer a collaborative tool that has a number of possible uses, from saving money on travel and conference expenses to employee training. But despite virtual worlds organizational potential, their workplace usage is still low, and a number of initial attempts by companies to establish a presence in virtual worlds met with failure. The challenge for longer-term virtual world adoption by corporations lies in clearly demonstrating the technology's business value to the organization.
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