Unlocking the Business Potential of Virtual Worlds

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Dettagli Bibliografici
Pubblicato in:	MIT Sloan Management Review vol. 52, no. 3 (Spring 2011), p. 14
Autore principale:	Nevo, Saggi
Altri autori:	Nevo, Dorit, Carmel, Erran
Pubblicazione:	Massachusetts Institute of Technology, Cambridge, MA
Soggetti:	Virtual reality Computer & video games Employees Marketing management Polls & surveys Virtual communities Recreation Hypothesis testing Information storage Information technology
Accesso online:	Citation/Abstract Full Text - PDF
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Descrizione
Abstract:	For businesses, virtual worlds - computer-simulated environments in which individuals interact with one another via avatars representing their digital selves - offer a collaborative tool that has a number of possible uses, from saving money on travel and conference expenses to employee training. But despite virtual worlds organizational potential, their workplace usage is still low, and a number of initial attempts by companies to establish a presence in virtual worlds met with failure. The challenge for longer-term virtual world adoption by corporations lies in clearly demonstrating the technology's business value to the organization.
ISSN:	1532-9194 0019-848X
Fonte:	ABI/INFORM Global