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Unlocking the Business Potential of Virtual Worlds

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Publicat a:MIT Sloan Management Review vol. 52, no. 3 (Spring 2011), p. 14
Autor principal: Nevo, Saggi
Altres autors: Nevo, Dorit, Carmel, Erran
Publicat:
Massachusetts Institute of Technology, Cambridge, MA
Matèries:
Virtual reality
Computer & video games
Employees
Marketing management
Polls & surveys
Virtual communities
Recreation
Hypothesis testing
Information storage
Information technology
Accés en línia:Citation/Abstract
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Resum:For businesses, virtual worlds - computer-simulated environments in which individuals interact with one another via avatars representing their digital selves - offer a collaborative tool that has a number of possible uses, from saving money on travel and conference expenses to employee training. But despite virtual worlds organizational potential, their workplace usage is still low, and a number of initial attempts by companies to establish a presence in virtual worlds met with failure. The challenge for longer-term virtual world adoption by corporations lies in clearly demonstrating the technology's business value to the organization.
ISSN:1532-9194
0019-848X
Font:ABI/INFORM Global